Lifestyle – OrtnerGraphics.com Design Of The Times Blog https://www.ortnergraphics.com/designofthetimes Graphic Design and Marketing in the modern era Wed, 03 Jul 2013 02:30:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 Clearwater Music Festival Sunset Photographs https://www.ortnergraphics.com/designofthetimes/?p=183 https://www.ortnergraphics.com/designofthetimes/?p=183#respond Wed, 03 Jul 2013 02:30:24 +0000 https://www.ortnergraphics.com/designofthetimes/?p=183 Photograph of Clearwater Music Festival at SunsetBeing a great musician has its benefits. One recent perk was the opportunity to attend the Clearwater Music Festival on June 15, 2013. My comp passes came complete with backstage camping right on the Hudson River. Although the music was certainly great, the visual artist in me always keeps an eye out for opportunities to capture visual beauty. This festival certainly had a bounty of subject matter, most of all its sunset.

Clearwater was blessed with some of the most gorgeous late spring weather the Hudson Valley has seen in years. The crystal clear day with unobstructed 15 mile views up and down the Hudson River resulted in an amazing sunset. This created a stunning backdrop for the band as they performed an eclectic blend of world fusion on Clearwater’s Hudson Stage.

Since I was mostly attending the concert as a spectator I brought a bare bones camera rig with me. I only came prepared with a Nikon D90 and a Nikor 18-105 3.5 lens as well as a 28-300 mm Sigma Lens. Fortunately the evening sky was perfectly lit and didn’t need much assistance from me in creating a dynamic concert image. I particularly like the way the audience’s hair glistens in the rays of summer sunlight. It creates a great example of graphic closure for the silouhetted foreground.

The series of photos taken could be suitable for advertising campaigns in the following concepts and industries:

  • Summer
  • Concert Promotions (Tickets, Posters, Flyers)
  • Entertainment Industry
  • Album Covers
  • Alcoholic Beverages
  • Youthful Lifestyle

Click here to view, or purchase more examples from this series of photographs.

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Hudson Heartbeat Video Contest Flyer https://www.ortnergraphics.com/designofthetimes/?p=12 https://www.ortnergraphics.com/designofthetimes/?p=12#respond Tue, 12 Apr 2011 03:06:15 +0000 http://www.ortnergraphics.com/designofthetimes/?p=12 Hudson Heartbeat Video Contest Flyer

Flyer Promoting the Hudson Heartbeat Video Contest

On April 1, 2011  Better Homes and Gardens Rand Realty released its new lifestyle blog dedicated to Westchester and the Hudson Valley. The goal of the site was to further enhance Search Engine Optimization as well as awareness of  RandRealty.com by generating traffic from an audience that wasn’t necessarily looking to purchase real estate. One chief component of the site is user generated community profile videos in the spirit of social media. What better way to garner this sort of video content than through a video contest. The flyer above was designed to entice a youthful and creative audience to enter their work in the video contest. The flyer’s design also closely follows the general design system used for on-air advertising promoting Hudson Heartbeat. This was done to reinforce the sites brand identity. The flyer has been posted in colleges and areas where young creative types may be found. This design was created entirely in Adobe Illustrator and will also be used on postcards and possibly print ads.

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