{"id":12,"date":"2011-04-12T03:06:15","date_gmt":"2011-04-12T03:06:15","guid":{"rendered":"http:\/\/www.ortnergraphics.com\/designofthetimes\/?p=12"},"modified":"2012-02-02T01:15:33","modified_gmt":"2012-02-02T01:15:33","slug":"hudson-heartbeat-video-contest-flyer","status":"publish","type":"post","link":"https:\/\/www.ortnergraphics.com\/designofthetimes\/hudson-heartbeat-video-contest-flyer\/","title":{"rendered":"Hudson Heartbeat Video Contest Flyer"},"content":{"rendered":"<div id=\"attachment_20\" style=\"width: 352px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/04\/hudson-heartbeat-flyer3.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20\" class=\"size-full wp-image-20 \" src=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/04\/hudson-heartbeat-flyer3.jpg\" alt=\"Hudson Heartbeat Video Contest Flyer\" width=\"342\" height=\"436\" srcset=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/04\/hudson-heartbeat-flyer3.jpg 570w, https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/04\/hudson-heartbeat-flyer3-235x300.jpg 235w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/a><p id=\"caption-attachment-20\" class=\"wp-caption-text\">Flyer Promoting the Hudson Heartbeat Video Contest<\/p><\/div>\n<p>On April 1, 2011\u00a0 Better Homes and Gardens Rand Realty released its new lifestyle blog dedicated to Westchester and the Hudson Valley. The goal of the site was to further enhance Search Engine Optimization as well as awareness of\u00a0 RandRealty.com by generating traffic from an audience that wasn&#8217;t necessarily looking to purchase real estate. One chief component of the site is user generated community profile videos in the spirit of social media. What better way to garner this sort of video content than through a video contest. The flyer above was designed to entice a youthful and creative audience to enter their work in the video contest. The flyer&#8217;s design also closely follows the general design system used for on-air advertising promoting Hudson Heartbeat. This was done to reinforce the sites brand identity. The flyer has been posted in colleges and areas where young creative types may be found. This design was created entirely in Adobe Illustrator and will also be used on postcards and possibly print ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flyer Promoting Better Homes and Gardens Rand Realty&#8217;s Hudson Heartbeat site.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[34,37,27,21,6,35,31,33,29,24,22,36,26,25,28,15,30,23,32],"class_list":["post-12","post","type-post","status-publish","format-standard","hentry","category-flyer-2","tag-adobe-illustrator","tag-advertising","tag-audience","tag-better-homes-and-gardens","tag-blog","tag-brand-identity","tag-colleges","tag-design","tag-flyer","tag-hudson-valley","tag-lifestyle","tag-on-air","tag-randrealty-com","tag-search-engine-optimization","tag-social-media","tag-video","tag-video-contest","tag-westchester","tag-young"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":12,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/12\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}