{"id":69,"date":"2011-12-24T22:39:01","date_gmt":"2011-12-24T22:39:01","guid":{"rendered":"http:\/\/www.ortnergraphics.com\/designofthetimes\/?p=69"},"modified":"2012-02-02T01:11:08","modified_gmt":"2012-02-02T01:11:08","slug":"distinctive-collection-luxury-real-estate-branding-ad","status":"publish","type":"post","link":"https:\/\/www.ortnergraphics.com\/designofthetimes\/distinctive-collection-luxury-real-estate-branding-ad\/","title":{"rendered":"Distinctive Collection Luxury Real Estate Branding Ad"},"content":{"rendered":"<div id=\"attachment_71\" style=\"width: 224px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/12\/DistinctiveCollectionLuxuryBrandingV3.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-71\" class=\"size-medium wp-image-71\" title=\"DistinctiveCollectionLuxuryBrandingV3\" src=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/12\/DistinctiveCollectionLuxuryBrandingV3-214x300.jpg\" alt=\"Distinctive Collection Luxury Branding Ad\" width=\"214\" height=\"300\" srcset=\"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/12\/DistinctiveCollectionLuxuryBrandingV3-214x300.jpg 214w, https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-content\/uploads\/2011\/12\/DistinctiveCollectionLuxuryBrandingV3.jpg 360w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a><p id=\"caption-attachment-71\" class=\"wp-caption-text\">Distinctive Collection Luxury Real Estate Branding ad for Better Homes and Gardens Rand Realty.<\/p><\/div>\n<p>Working for a real estate company in the Northern Suburbs of New York City certainly gives you the opportunity to market a great deal of luxury homes. A big part of that, though, is convincing the area residents that you understand their needs. Here lies the importance of a luxury branding campaign. Better Homes and Gardens Real Estate currently uses the Distinctive Collection brand to accomplish this.<\/p>\n<p>The above ad was designed with the sole purpose of increasing brand awareness of the new Distinctive Collection Brand. The luxury market and need for an unimpeded prominent logo resulted in a rather simplistic ad design.<\/p>\n<p>The copy for this ad concept was written by the Art Director. Since Distinctive Collection is a relatively new brand I felt that it was only logical and important to include the word \u201cNew\u201d in the text. But, how is that accomplished? After some image research for luxury interiors I decided that I really liked staircases for a luxury real estate brand. With that direction and after a bit more brainstorming I came up with \u201cReaching New Heights in Luxury Real Estate.\u201d A slogan that I felt was simple, to the point and not too kitsch.<\/p>\n<p>It was decided that the first staircase I used for this project just wasn\u2019t luxurious enough. So it was back to iStock Photo for another image search when I found the photo that was ultimately used. It\u2019s perfect for luxury, wrought iron railings with a curved staircase concealing and baby grand piano. I can\u2019t think of a room too much more luxurious than that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working for a real estate company in the Northern Suburbs of New York City certainly gives you the opportunity to market a great deal of luxury homes. A big part of that, though, is convincing the area residents that you understand their needs. Here lies the importance of a luxury branding campaign. Better Homes and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[98,59,99,96,97,77,58,95,100,40],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-branding-ad","tag-art-director","tag-better-homes-and-gardens-real-estate","tag-brainstorming","tag-brand","tag-concept","tag-distinctive-collection","tag-luxury","tag-new-york-city","tag-photograph","tag-real-estate"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":8,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/posts\/69\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ortnergraphics.com\/designofthetimes\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}