Professional Profile of Eric Ortner Art Director, Designer and Photographer

Creative and diverse Art Director, Designer and Photographer with a rise to the challenge can do attitude working in Rockland, a county in New York's lower Hudson Valley. Extensive expertise in creating and developing a broad range of visual communications to meet the marketing objectives of both employers and their clients. Particularly adept at creating original, brand identity systems that are functional across multiple medium including digital and print.



Examples of Past Career Success Include:

  • Produced stunning marketing collateral for major accounts including Google, Kellogg's and MTV
  • Designed the majority of the creative for an agency's $750,000 account
  • Saved employer $30,000 by implementing a dynamic variable data system for business cards and stationery
  • Increased employer's market share by seven percent by making brand identity systems more unified and consistent
  • Negotiated with media outlets, print and freelance vendors reducing overall marketing production costs

Areas of Expertise:

  • Expert hands-on ability in Adobe Creative Suite
  • Able to conceptualize marketing collateral in both digital and traditional formats
  • Proven success implementing WordPress and Blogger Content Management Systems
  • Ability to code and edit HTML, CSS and JavaScript
  • Experience with Flash motion graphics and Action Script
  • Expert at creating and adhering to brand identity systems
  • In-depth knowledge of print production materials and methods
  • Understanding of the design processes involved in creating logos, identity systems, websites, brochures, stationery, direct mail, flyers, point of sale, point of purchase, trade show displays, signage, billboards, editorial designs, print ads,
  • Excellent verbal, written and visual communication skills including the ability to write engaging advertising copy
  • Ability to use a SLR camera for traditional and digital photography in both studio and candid environments
  • Shoot and retouch commercial photographs for product packaging sold in major retailers including Kohl's, JC Penney, Macy's, Bed Bath and Beyond, and Walmart

 

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Use of any image without prior consent from Eric Ortner or the artwork's owner is strictly prohibited.