The rendering above is a promotional tent designed for Kellogg's event marketing for the launch of their new product Fruit Harvest. The extensive campaign was designed to reach an adult audience. The example displayed is a conceptual renderings used to pitch the concept to Kellogg's. It was created in 2002 using Adobe Illustrator, Photoshop and Quark XPress. The photo depicts the actual tent in operation at an event in New York City, note the cart which was also designed by Eric Ortner.
The rendering above is a half pipe designed for Kellogg's launch of their product Cinnamon Krunchers. The campaign was designed to reach a youthful audience. The example displayed is a conceptual rendering used to pitch the concept to Kellogg's. It was created in 2003 using Adobe Illustrator, Photoshop and Quark XPress. The photo depicts the actual half pipe in operation at an event in Florida.
The renderings above are of vehicle wraps promoting Kellogg's Snak Stix. The campaign was designed to reach a youthful audience. The examples displayed are conceptual renderings used to pitch the designs to Kellogg's. These designs were created in 2002 using Adobe Illustrator, Photoshop.
The Ono brochure promotes Hotel Gansevoort's sheik Japanese restaurant and event space boasting panoramic views. These views were further portrayed by an extreme horizontal design. The gray color actually printed with metallic silver ink, making this brochure even more enticing for the passerby to inspect. It was Created in 2004 using Adobe Illustrator, Photoshop and Quark XPress.
This brochure, complete with a 3D street map of Manhattan and Brooklyn, was sent to tour lines to showcase various Riese Restaurants' Group menu plans. The brochure was designed in 2004 using Adobe Illustrator, Photoshop and Quark Xpress.
This 11x17 fold over was created to market a high-end listing for Prudential Rand Realty. The design later became the automated template for all of the company's listings valued at over one million dollars. It was originally designed in 2007 using Adobe Illustrator, Photoshop and InDesign.
The three examples above were branding to Promote Rand Mortgage and bring awareness of the benefits of the 2008 economic stimulus package. The first example was printed in The Journal News, the second was in The Times Herald Record and the third was the home page on prudentialrand.com. The examples were created in 2008 using Adobe Photoshop and InDesign.
These examples are print advertising for Prudential Rand Real Estate. The first example promoted a website for use on mobile devices. The second sample represents Prudential Rand's listing ads for high end displays. These were creaed in 2008 using Adobe Illustrator, Photoshop and InDesign.
This is the cover for a real estate listing book, published quarterly by Prudential Rand Realty. Eric Ortner was responsible for the art direction on this cover, but actually did little of the hands on work creating a publishable file. He gave direction to a photographer for the required perspective and composition of the photograph. He also gave direction to a freelance designer for the layout, typography and color choices. It was created in 2008.
The print ads above were created to promote various services of Better Homes and Gardens Rand Realty. The company changed its franchise affiliation from Prudential to Better Homes and Gardens in 2009. Eric Ortner created these concepts between 2009-2013 using Adobe Illustrator, Photoshop, and Quark XPress.
This example is a listing presentation brochure for Better Homes and Gardens Rand Realty promoting the brokerage's services. The brochure was designed in 2012 using Adobe Illustrator, Photoshop and InDesign. You can read more about this project by clicking here.
The examples above are part of a branding system created for Better Homes and Gardens Rand Realty. They were created in 2009-2013 using Adobe Illustrator, Photoshop and inDesign.
These are further examples of the Better Homes and Gardens Rand Realty Identity system utilizing a horizontal layout. The unifying feature for all of these was the supporting grass and sky image. It made for a consistent brand system no matter what the overall concept was. They were created in 2009-2013 using Adobe Illustrator, Photoshop and inDesign.
Rand Realty utilized the XpressDocs direct mail system to enable real estate agents the ability to send variable data direct marketing pieces. These postcards also followed the grass and sky identity system that Eric Ortner designed. They were created in 2009-2013 using Adobe Illustrator, Photoshop and inDesign.
In 2013 the Real Estate industry began to transition out of a buyers market. This 36 page pamphlet was an interesting design because it needed to present two separate messages. The first presented the data backing up the statement that the Market Is Changing, the second was how to prepare for the change. This was achieved by using a booklet that opened from both sides.
The above billboard display was posted along Route 17 (Future 86) in Orange County, New York. Eric Ortner directed art directed the photoshoot of the home and coordinated with print houses and display companies for final installations. It was created in 2010 using Adobe Illustrator, Photoshop and inDesign. Click Here to read a more detailed description of this project.
A cost effective new development presentation brochure. The design untilized a folder and step sheets to reduce production costs. The development is situated in Warwick, New York, a Hudson Valley village with a quaint smalltown charm so an illustriative design was used to portray this atmosphere. The brochure was created in 2010 using Adobe Photoshop, inDesign and Illustrator.
Hudson United is Rand Realty's assortment of affiliated businesses. The company always grappled with unifying the Insurance, Title and Mortgage divisions in one cohesive design system. This brochure managed to do that by utilizing a consistent logo design and a abstract photo of water as a supporting image. The brochure was created in 2012 using Adobe Photoshop, inDesign and Illustrator.
These designs were summer Point of Purchase material for Dunkin Donuts in New York City. The horizontal layout on the left was placed behind donut cases so that when inventory was sold out people would be compelled to order coffee. The example on the upper right was a duratran placed on the main display menu. They were created in 2005 using Adobe Photoshop and Quark XPress.
These three examples are Point Of Purchase signs for T.G.I. Friday's locations in New York City. The center example promotes a dining room in Penn Station, while the vertical storyboard examples are duratrans displaying menu items. They were created in 2005 and 2006 using Adobe Illustrator, Photoshop, and Quark XPress.
These two layouts were designed for Charley O's Times Square Restaurant. The first sample promoted a concert performance by Barry Shapiro. The second design was directional signage. They were created 2006 using Adobe Illustrator, Photoshop, and InDesign.
These Circus Posters were designed for various Riese Restaurants. They were geared towards people attending "The Greatest Show on Earth" using the draw of 20% off a meal upon presentation of a circus ticket. The designs were loosely based on historic Circus poster examples. They were created in 2005 using Adobe Illustrator, Photoshop and Quark XPress.
The three ads above were created for Miller Advertising's client Pepe Automotive. The concepts were created entirely by Eric Ortner and there was a great deal of retouching done in Adobe Photoshop to ensure that the stock photos of the automobile properly matched their backgrounds. The layouts were created in Quark XPress Nine.
VH1's president loved this project. It is a series of boards celebrating black history month and African American's contributions to America's music history. It was the backdrop for a display case outside VH1's president's office. It was created in 2005 using Adobe Photoshop and Quark XPress.
And The Winner Is... The on-air print collateral on the left was the envelope used to announce various winners in the 2003 MTV Movie Awards. The thank you card on the right were given to the 2003 hosts Justin Timberlake & Seann William Scott. They were created in 2003 using Adobe Illustrator and Quark XPress.
These three examples consist of the on-air winner announcement envelope, guest's directions card, and greenroom entry ticket for MTV's Video Music Awards. The pieces were created in 2003 using Adobe Illustrator and Quark XPress.