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Kellogg's Fruit Harvest Event Marketing
photos/layouts/kelloggs-fruitharvest-tent-cart.jpgThe rendering above is a promotional tent designed for Kellogg's event marketing for the launch of their new product Fruit Harvest. The extensive campaign was designed to reach an adult audience. The example displayed is a conceptual renderings used to pitch the concept to Kellogg's. It was created in 2002 using Adobe Illustrator, Photoshop and Quark XPress. The photo depicts the actual tent in operation at an event in New York City, note the cart which was also designed by Eric Ortner.
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Kellogg's Cinnamon Krunchers Event Marketing Half Pipe
photos/layouts/CinnamonKrunchers.jpgThe rendering above is a half pipe designed for Kellogg's launch of their product Cinnamon Krunchers. The campaign was designed to reach a youthful audience. The example displayed is a conceptual rendering used to pitch the concept to Kellogg's. It was created in 2003 using Adobe Illustrator, Photoshop and Quark XPress. The photo depicts the actual half pipe in operation at an event in Florida.
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Kellogg's Snak Stix Vehicle Wraps
photos/layouts/Kelloggs-Snak-Stix-Vehicle-Wrap.jpgThe renderings above are of vehicle wraps promoting Kellogg's Snak Stix. The campaign was designed to reach a youthful audience. The examples displayed are conceptual renderings used to pitch the designs to Kellogg's. These designs were created in 2002 using Adobe Illustrator, Photoshop.
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ONO Brochure For Hotel Gansevoort
photos/layouts/ono-brochure.jpgThe Ono brochure promotes Hotel Gansevoort's sheik Japanese restaurant and event space boasting panoramic views. These views were further portrayed by an extreme horizontal design. The gray color actually printed with metallic silver ink, making this brochure even more enticing for the passerby to inspect. It was Created in 2004 using Adobe Illustrator, Photoshop and Quark XPress.
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Prudential Fine Homes Real Estate Brochure
photos/layouts/prudential-finehomes.jpgThis 11x17 fold over was created to market a high-end listing for Prudential Rand Realty. The design later became the automated template for all of the company's listings valued at over one million dollars. It was originally designed in 2007 using Adobe Illustrator, Photoshop and InDesign.
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407 Park Ave. Brochure
photos/layouts/407-Park-Ave-Brochure.jpgThis example is a real estate brochure for the Riese Organization promoting location rather than the actual building. The brochure was designed in 2004 using Adobe Illustrator, Photoshop and Quark Xpress.
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Partyline Planners Brochure
photos/layouts/PartyLinePlanners.jpgThis brochure, complete with a 3D street map of Manhattan and Brooklyn, was sent to tour lines to showcase various Riese Restaurants' Group menu plans. The brochure was designed in 2004 using Adobe Illustrator, Photoshop and Quark Xpress.
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Economic Stimulus Package Campaign
photos/layouts/economic-stimulus-package.jpgThe three examples above were branding to Promote Rand Mortgage and bring awareness of the benefits of the 2008 economic stimulus package. The first example was printed in The Journal News, the second was in The Times Herald Record and the third was the home page on prudentialrand.com. The examples were created in 2008 using Adobe Photoshop and InDesign.
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T.G.I. Friday's Point of Purchase
photos/layouts/tgi-fridays-POP.jpgThese three examples are Point Of Purchase signs for T.G.I. Friday's locations in New York City. The center example promotes a dining room in Penn Station, while the vertical storyboard examples are duratrans displaying menu items. They were created in 2005 and 2006 using Adobe Illustrator, Photoshop, and Quark XPress.
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Charley O's Signage
photos/layouts/charleyos-signage.jpgThese two layouts were designed for Charley O's Times Square Restaurant. The first sample promoted a concert performance by Barry Shapiro. The second design was directional signage. They were created 2006 using Adobe Illustrator, Photoshop, and InDesign.
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Holiday Point of Purchase Posters
photos/layouts/tgif-charleyos-holidayposter.jpgThese two posters were seasonal promotional posters for the Riese Organization. The poster on the left was a co-op between Riese Restaurants and Absolut Vodka offering a free ornament with the purchase of an Absolut Holiday Drink. The version on the right promoted a New Year's Eve party in Times Square. They were created in 2005 using Adobe Illustrator, Photoshop, and Quark XPress.
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Dunkin Donuts Point of Purchase Posters
photos/layouts/dunkindonuts-POP.jpgThese designs were summer Point of Purchase material for Dunkin Donuts in New York City. The horizontal layout on the left was placed behind donut cases so that when inventory was sold out people would be compelled to order coffee. The example on the upper right was a duratran placed on the main display menu. They were created in 2005 using Adobe Photoshop and Quark XPress.
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Circus Posters
photos/layouts/circusposters-riese.jpgThese Circus Posters were designed for various Riese Restaurants. They were geared towards people attending "The Greatest Show on Earth" using the draw of 20% off a meal upon presentation of a circus ticket. The designs were loosely based on historic Circus poster examples. They were created in 2005 using Adobe Illustrator, Photoshop and Quark XPress.
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Real Estate New Development Display Ads
photos/layouts/new-development-ads.jpgThe examples to the left promote various residential new development projects throughout the Hudson Valley in New York State. They were created in 2006-2008 using Adobe Illustrator, Photoshop and Quark XPress.
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VH1 African American History Timeline
photos/layouts/VH1-black-history-month.jpgVH1's president loved this project. It is a series of boards celebrating black history month and African American's contributions to America's music history. It was the backdrop for a display case outside VH1's president's office. It was created in 2005 using Adobe Photoshop and Quark XPress.
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MTV Movie Awards Winner Envelope and Thank You Cards
photos/layouts/2003-MTV-movie-awards.jpgAnd The Winner Is... The on-air print collateral on the left was the envelope used to announce various winners in the 2003 MTV Movie Awards. The thank you card on the right were given to the 2003 hosts Justin Timberlake & Seann William Scott. They were created in 2003 using Adobe Illustrator and Quark XPress.
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MTV 2003 Video Music Awards
photos/layouts/2003-MTV-VMA.jpgThese three examples consist of the on-air winner announcement envelope, guest's directions card, and greenroom entry ticket for MTV's Video Music Awards. The pieces were created in 2003 using Adobe Illustrator and Quark XPress.
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Prudential Rand Print Advertising
photos/layouts/prudential-real-estate-ad.jpgThese examples are print advertising for Prudential Rand Real Estate. The first example promoted a website for use on mobile devices. The second sample represents Prudential Rand's listing ads for high end displays. These were creaed in 2008 using Adobe Illustrator, Photoshop and InDesign.
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Prudential Rand Country Cover
photos/layouts/rand-country-cover.jpgThis is the cover for a real estate listing book, published quarterly by Prudential Rand Realty. Eric Ortner was responsible for the art direction on this cover, but actually did little of the hands on work creating a publishable file. He gave direction to a photographer for the required perspective and composition of the photograph. He also gave direction to a freelance designer for the layout, typography and color choices. It was created in 2008.
