One of the core pieces of marketing collateral for any real estate brokerage is the listing presentation brochure. The listing presentation brochure is what real estate agents show to perspective home sellers when they are attempting to gain a signed listing contract. Most major real estate brokerages have a listing presentation of some sort. It helps to ensure that agents have a definite brand message to convey on what sets their services apart from the competition.
The importance of this piece of marketing collateral can not be overstated. The listing presentation in essence becomes a real estate brokerage’s brand standard guideline. Therefore a great deal of planning and consideration goes into one of these projects. I had the fortunate experience of working on Better Homes and Garden Rand Realty’s listing presentation brochure.
The brochure is sized at 9 inches by 12 inches and is saddle stitched into a pocket folder with business card slits. The pockets are useful for real estate agents so they can neatly include market analysis, letters of recommendation and other persuasive material in the presentation. Rand Realty uses a vertical business card so the pockets of the folder actually needed to be somewhat larger than a standard pocket folder. Therefore, a custom die needed to be created for this project.
The listing presentation brochure cover utilized Rand Realty’s brand grass and sky supporting image with a logo. a simple sleek style designed to impress
The first interior page of the listing presentation introduces the prospect to the brokerage.
The second and third page of the listing presentation brochure showcase some of the tools and programs that set the brokerage apart from the competition. The computer photo on the panel on the spread was taken by Eric Ortner
The fourth and fifth page of the real estate listing presentation brochure examines where potential home buyers come from and the real estate brokerages market area. This spread needed to utilize a lot of infographics to elaborate on the content.
The center spread pages five and six showcase the brokerage’s website. Two pages of the brochure are dedicated to the website due to the real estate industry’s increased use of the internet to sell homes.
The eighth and ninth pages of the brochure discuss listing syndication along with the use of social media in selling homes.
The closing interior page of the listing presentation brochure covers the brokerage’s affiliated business along with their communication tools
Back cover of the listing presentation brochure wraps the grass and sky image around unifying the brochure.
This entry was posted by ezombie on Wednesday, August 28th, 2013 at
11:40 pm and is filed under
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