Archive for the 'Logo' Category

Adobe Illustrator Save For Web Transparency Issue Involving White Vector Objects

Every once in a blue moon I run into a problem in Adobe Illustrator when using Save for Web. The issue occurs when saving a transparent PNG file that consists of a white vector object with a drop shadow. For some reason the white vector registers as 100% transparent in the save for web dialog […]

Advent of the Prudential Logo

Prudential Insurance Company of America has been in existence since 1875. This longevity has obviously resulted from a history of marketing excellence. Eric Ortner became intimately familiar with the company’s identity system while working as Art Director for one of its Real Estate Affiliates. Prudential sold its real estate network to Brookfield Residential Property Services […]