In 2012, I was charged with the task of creating a direct mail postcard to encourage potential home sellers to list their properties. It was a very strange time to work in real estate because things were just beginning to transition from a buyer’s to a seller’s market. This meant that there were a great […]

Here’s an interesting concept for the use of variable data with direct mail as a way to maintain a continued relationship with past customers. The anniversary card design is a great tool for keeping your business in the minds of your old clients. In this example, which was designed for Better Homes and Gardens Rand […]

Creating an engaging direct mail post card design can be a challenging task. Especially in the field of real estate where postcard designs are most often simply a photo of a MLS listing along with a brief description of the property on the back. The above design breaks the mold of standard real estate postcard […]