I just got off the phone with a potential client who was looking into rebranding his textile company. He was planning on selling the company in two years and wanted to freshen up its image to make it more attractive to prospects. That’s a really smart move! However, by the end of the conversation I felt quite differently about the gentleman.
He was interested in my services, but felt that my rates were too high. I have extensive experience in rebranding firms, so I personally consider my rates to be quite fair. After all, you don’t want to wind up with a botched MasterCard logo or Tropicana Packaging. Believe me, that’s way more expensive! My rates are reflective in the fact that you don’t just have a pretty picture as your finished project. I take your entire business strategy into account. This ensures that you wind up with the best graphic design possible to meet your company’s marketing goals.
I explained this, however, my prospect still felt despite my expertise that I was too expensive. That’s fine, believe me I understand it’s a competitive marketplace and the industry is saturated with Art Directors and Graphic Designers. The conversation terminated by him saying, “I can hire someone straight out of school or from India for much less.
You may be able to hire a Web Design Firm in India, for less than I charge. However, you won’t get any relevant business strategy. You also won’t get the creative work from someone who is in touch with American culture. There might be some creative people in India coming up with beautiful work, but do they really hit the mark? Will your customers be engaged by the message that your Indian national has brainstormed? More than likely no. Beyond that there are actually security risks to consider.
Large companies like IBM have a history of off shoring some of their programming to India. A friend of mine used to work for IBM and she would often lament about the subpar work that was returning from South Asia. She moaned that her team would always have to rewrite the code from India because it was written so poorly.
The bottom line of it is that with graphic and web design you get what you pay for. If you care about the message that your company is publicly displaying to the world, then there really is only one thing to do, that is buy local! Get your graphic design made in the USA!
Have you experienced any horror stories working with foreign companies for your graphic design project, I would love to hear about them! Please post your experiences below.