In 2012, I was charged with the task of creating a direct mail postcard to encourage potential home sellers to list their properties. It was a very strange time to work in real estate because things were just beginning to transition from a buyer’s to a seller’s market. This meant that there were a great […]

It is no secret that there is a great deal of code bloat created by Microsoft Word. In fact, it is always recommended that any text posted onto the internet be copied from a basic text editor for this reason. In a perfect world this can always be done. However, in the real world, sometimes […]

Creating an engaging direct mail post card design can be a challenging task. Especially in the field of real estate where postcard designs are most often simply a photo of a MLS listing along with a brief description of the property on the back. The above design breaks the mold of standard real estate postcard […]

Better Homes and Gardens Real Estate has created a large number of videos for the purpose of attracting a web audience to their site. These videos are also a great opportunity for the company to increase brand awareness, so they opted to create some on-air marketing to promote them. Better Homes and Gardens Real Estate […]

Art Direction process for the cover of a Wall Street Journal catalog insert.

It was decided that a major portion of the  marketing campaign for  HudsonHeartbeat.com branding would need to be focused on the Hudson Valley lifestyle. This ad was designed with the Luxury market in Westchester County in mind. After some exhaustive image research and a few other design comps we decided that we should down play […]

In an effort to better serve interested buyers in  a challenging real estate market, Better Homes and Gardens Rand Realty adopted a new text message system. The company added a rider to its yard signs, so that perspective buyers could find out information about the property on the spot. The display ad in this sample […]