In an effort to better serve interested buyers in a challenging real estate market, Better Homes and Gardens Rand Realty adopted a new text message system. The company added a rider to its yard signs, so that perspective buyers could find out information about the property on the spot.
The display ad in this sample was created to further Better Homes and Gardens Rand Realty’s brand awareness and promote the new text message riders. The design utilizes two primary elements the stock photo of the house and the photo of the yard sign and text rider.
An interesting point regarding this display ad is that the only use of the company’s logo is on the sign itself. Believe it or not, but this is a major break from the company’s standard design. Better Homes and Gardens Real Estate’s branding standards mandates that the logo always be included in the top right corner of the ad. This design doesn’t stray too far from that design standard, although it is a stretch having the “For Sale” rider above the main sign.
I particularly like this design because Better Homes and Gardens Real Estate’s design system revolves around grass. Grass is a prominent feature in this particular display ad so, I think it is helpful in reinforcing branding.
It was created using Adobe Photoshop and InDesign.