Ortner Graphics completed a new website design for Deborah Birnbaum MSSW, LCSW this week. Deborah has started a new Psycho therapy service located in Nyack, New York and needed a website to help market it. Deborah also needed a logo and business cards. Fortunately, Ortner Graphics was able to be a one stop shop for all of her needs.
The first stage of the design process on this project was creating a logo. Ornter Graphics provided six logo designs to choose from. Deborah chose version utilizing a tree as the corporate mark. This was due to the symbolic strength and tranquil nature. Being in the medical field, the site needed to be presented in a clean and simple manner.
In our initial consultation Deborah had requested that the site maintain a clean and simple design. She especially wanted the site to have an overall soothing feeling with an emphasis on a sea green color. Ortner Graphics achieved this by using photographs of woodland settings. The woodland settings had an added advantage of further reflecting and reinforcing the tree logo design. They also helped to compliment the sea green color. On close inspection, the viewer will notice that every page uses a different woodland image.
The tranquil woodland photos were further tied to the therapy concept because they all contain a unifying path. The path suggests the journey of life. To further enhance the photographs’ concept a mysterious light source was added in Photoshop. The goal of this was to make it seem that the pat was leading towards the light. The idea being that therapy will guide you to a better place or help you see the light at the end of the tunnel.
The website’s development was implemented using the WordPress Twenty Twelve theme as its programming framework. This coupled with meticulous styling in HTML and CSS results in a site which is fully responsive.
The ultimate result of the careful planning and design of http://www.dbirnbaum.com is a clean tranquil website. Ortner Graphics sincerely wishes Deborah the best of luck in her new venture. Deborah is a truly kind and caring individual. Certainly don’t hesitate to reach out to her if you reside in Nyack or the Lower Hudson Valley and are struggling with the challenges of modern times.