In 2012, I was charged with the task of creating a direct mail postcard to encourage potential home sellers to list their properties. It was a very strange time to work in real estate because things were just beginning to transition from a buyer’s to a seller’s market. This meant that there were a great […]

Here’s an interesting concept for the use of variable data with direct mail as a way to maintain a continued relationship with past customers. The anniversary card design is a great tool for keeping your business in the minds of your old clients. In this example, which was designed for Better Homes and Gardens Rand […]

Art Direction process for the cover of a Wall Street Journal catalog insert.

In an effort to better serve interested buyers in  a challenging real estate market, Better Homes and Gardens Rand Realty adopted a new text message system. The company added a rider to its yard signs, so that perspective buyers could find out information about the property on the spot. The display ad in this sample […]