Here’s an interesting concept for the use of variable data with direct mail as a way to maintain a continued relationship with past customers. The anniversary card design is a great tool for keeping your business in the minds of your old clients. In this example, which was designed for Better Homes and Gardens Rand […]
Suffern, New York is a really wonderful place to live and work. Its main thoroughfare Lafayette Avenue is reminiscent of the scenery in a Norman Rockwell illustration. The Village of Suffern is known for the historic and beautifully restored Lafayette movie theater which is complete with its own working Wurlitzer organ used during the screening […]
Creating an engaging direct mail post card design can be a challenging task. Especially in the field of real estate where postcard designs are most often simply a photo of a MLS listing along with a brief description of the property on the back. The above design breaks the mold of standard real estate postcard […]
Better Homes and Gardens Real Estate has created a large number of videos for the purpose of attracting a web audience to their site. These videos are also a great opportunity for the company to increase brand awareness, so they opted to create some on-air marketing to promote them. Better Homes and Gardens Real Estate […]
Working for a real estate company in the Northern Suburbs of New York City certainly gives you the opportunity to market a great deal of luxury homes. A big part of that, though, is convincing the area residents that you understand their needs. Here lies the importance of a luxury branding campaign. Better Homes and […]
It is always so exciting when you unexpectedly run into one of your old designs on the street. While driving some back roads through Orange County, New York to go to the Shawangunks this morning for a hike, I stumbled upon a project I worked on in the fall of 2010. It was some signage […]
Art Direction process for the cover of a Wall Street Journal catalog insert.
In an effort to better serve interested buyers in a challenging real estate market, Better Homes and Gardens Rand Realty adopted a new text message system. The company added a rider to its yard signs, so that perspective buyers could find out information about the property on the spot. The display ad in this sample […]