On April 1, 2011 Better Homes and Gardens Rand Realty released its new lifestyle blog dedicated to Westchester and the Hudson Valley. The goal of the site was to further enhance Search Engine Optimization as well as awareness of RandRealty.com by generating traffic from an audience that wasn’t necessarily looking to purchase real estate. One chief component of the site is user generated community profile videos in the spirit of social media. What better way to garner this sort of video content than through a video contest. The flyer above was designed to entice a youthful and creative audience to enter their work in the video contest. The flyer’s design also closely follows the general design system used for on-air advertising promoting Hudson Heartbeat. This was done to reinforce the sites brand identity. The flyer has been posted in colleges and areas where young creative types may be found. This design was created entirely in Adobe Illustrator and will also be used on postcards and possibly print ads.
Tags: Adobe Illustrator, advertising, audience, Better Homes and Gardens, Blog, brand identity, Colleges, Design, flyer, Hudson Valley, Lifestyle, on-air, RandRealty.com, Search Engine Optimization, social media, Video, video contest, Westchester, Young